"People do not invest in education because they are rich. They become rich because they invest in education."


- Gabriel Verhoef

Marketing Essentials

 

In this course, you will develop essential marketing skills. You will learn strategic and tactical skills to use to create, execute, and evaluate a marketing plan.

 

Marketing Essentials course offered at New Horizons.

Who should attend?

This course is designed for business people with little or no knowledge of marketing practices, as well as inexperienced marketing professionals.

Marketing Essentials

Lesson 1: Analyzing Your Market

  • Determine Your Sales Objectives
  • Analyze the Market
  • Isolate Your Market Segment
  • Analyze Your Product

Lesson 2: Positioning Your Product

  • Position Your Product
  • Price Your Product
  • Brand Your Product
  • Develop Your Advertising Tactics
  • Organize Your Marketing Efforts
  • Conduct a Marketing Audit

Duration:

Learning Materials:

Prerequisites:

What course next:

1 Day

All included

None

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Course Content
Marketing Essentials

   • Analysing Your Market
   • Positioning Your Product

 

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