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8913 Applications In Microsoft Dynamics CRM

This course provides students with the necessary tools to use Microsoft Dynamics CRM 4.0. The course focuses on the user interface and application functionality, specifically: Sales, Marketing Automation, Service, and Service Scheduling.
 

8913 - Applications in Microsoft Dynamics CRM course offered at MasterGrade.

Who should attend?

This course is intended for individuals that plan to implement, use, maintain, or support Microsoft Dynamics CRM in their organization. The course is intended for service schedulers, administrators, office managers, CEOs, and consultants who want to gain foundational knowledge of the application functionality.

8913 Applications In Microsoft Dynamics CRM

Lesson 1: Introduction to Microsoft Dynamics CRM

  • Gaining a competitive advantage through CRM
  • Microsoft Dynamics CRM Modules
  • Microsoft Dynamics CRM Server and Client Options
  • Balancing Usability and Reporting
  • Microsoft Dynamics CRM User Interface
  • Getting Help
  • Multi-Language Support in Microsoft Dynamics CRM
  • Multi-Currency Support in Microsoft Dynamics CRM
  • Personalizing the CRM Experience
  • Setting Personal Options

Lesson 2: Microsoft Dynamics CRM Basics

  • View the customer through Microsoft Dynamics CRM
  • Microsoft Dynamics CRM in Your Organization
  • Implementing Processes to support Microsoft Dynamics CRM
  • Customer Records
  • Relationships between Customer Records
  • Record Ownership and Assignment
  • Using Activities to track Customer Interactions
  • Using Workflows
  • Finding and Maintaining Your Data
  • Using Duplicate Detection
  • Subject Tree

Lesson 3: Microsoft Dynamics CRM for Microsoft Office Outlook

  • Benefits of Using Microsoft Dynamics CRM for Microsoft Office Outlook
  • Integration between Microsoft Dynamics CRM and Outlook
  • Record Management in Microsoft Dynamics CRM for Outlook
  • E-mail management in Microsoft Dynamics CRM for Outlook
  • Creating Mail Merge Documents
  • Differences between Outlook Clients
  • Using Microsoft Dynamics CRM for Outlook with Offline Access

Lesson 4: Introduction to Sales Management

  • Sales Management Overview
  • Tracking Competitors
  • Managing Sales Literature
  • Introduction to Leads
  • Creating and Importing Leads
  • Tracking and Converting Leads
  • Disqualifying and Reactivating Leads
  • Reporting on Leads
  • Introduction to Opportunities
  • Creating Opportunities
  • Working with Opportunities
  • Tracking Opportunities through a Sales Process
  • Closing Opportunities
  • Using the Sales Pipeline Report

Lesson 5: Sales Order Processing

  • Completing the Sales Transaction
  • Product Catalog
  • Unit Groups
  • Adding Products
  • Creating Price Lists
  • Creating Discount Lists
  • Creating and Revising Quotes
  • Creating and Tracking Orders
  • Creating and Closing Invoices
  • Evaluating Sales Data
  • Measuring Performance with Sales Productivity Reports
  • Using Export to Excel
  • Using the Report Wizard

Lesson 6: Introduction to Marketing Management

  • Benefits of Closed Loop Marketing
  • Quick Campaigns
  • Marketing Campaigns vs. Quick Campaigns
  • Creating a Marketing Campaign
  • Creating and Using Marketing Campaign
  • Creating and Using Campaign Templates
  • Managing Campaign Responses
  • Analyzing Campaigns

Lesson 7: Implementing Marketing Campaigns

  • Distribute Campaign Activities
  • Monitoring Marketing Campaigns
  • Capturing and Viewing Campaign Responses
  • Working with Campaign Responses
  • Analyzing Marketing Information

Lesson 8: Introduction to Service Management

  • Getting Started with Service Management
  • Subject Trees
  • Service Management Process Flow
  • Contracts
  • Creating Contract Templates
  • Creating a Contract and Contract Lines
  • Modifying Contracts and Contract Lines
  • Renewing Contracts
  • Working with Contracts

Lesson 9: Managing Service Cases

  • Understanding Case Management
  • Viewing Cases
  • Creating Cases
  • Assigning and Reassigning Cases
  • Accepting Cases
  • Maintaining Cases
  • Resolving Cases
  • Sharing Cases
  • Reactivating Cases
  • Canceling and Deleting Cases
  • Case Management Reports

Lesson 10: Microsoft Dynamics CRM Knowledge Base

  • Knowledge Base Concepts
  • Working with Article Templates
  • Creating and Submitting Articles
  • Approving, Publishing, and Rejecting an Article
  • Finding Information in the Knowledge Base
  • Queues
  • Setting Up Public Queues
  • Deleting Queues
  • Working with Queues

Lesson 11: Introduction to Service Scheduling

  • Service Scheduling Overview
  • Service Scheduling Scenarios
  • Service Scheduling Process
  • Navigating and Booking Service Activities in the Service Calendar
  • Scheduling Service Activities
  • Close, Cancel, or Reschedule a Service Activity
  • View Service Activities and Appointments

Lesson 12: Service Scheduling Administration

  • Scheduling Appointments
  • Scheduling Users and Other Resources
  • User Work Schedules
  • Creating a Group of Resources to Schedule Together
  • Manage How Resources are allocated for Service Activities
  • Creating and Managing Sites
  • Managing Business Closures
 

Duration:

Learning Materials:

Prerequisites:

What course next:

3 Days

All included

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Course Content
8913 - Applications in Microsoft Dynamics CRM

   • Introduction to Microsoft Dynamics CRM
   • Microsoft Dynamics CRM Basics
   • Microsoft Dynamics CRM for Microsoft Office Outlook
   • Introduction to Sales Management
   • Introduction to Marketing Management
   • Implementing Marketing Campaigns
   • Introduction to Service Management
   • Managing Service Cases
   • Microsoft Dynamics CRM Knowledge Base
   • Introduction to Service Scheduling
   • Service Scheduling Administration

 

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