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CBP - Tourism

Get that traveling dream job!

The CBP Tourism and Hospitality Certification covers a wide range of topics in the tourism industry such as the business of tourism, developing and supplying tourism demand, types of tourism, tourism management, marketing, hospitality, customer service and communication skills in tourism.

It also covers emerging issues in tourism like tourist safety and security.

CBP - Tourism course offered at MasterGrade.

Who should attend?

This course is recommended for anyone who works in any sector of the tourism and hospitality industry.

CBP - Tourism

Introduction to Tourism

  • What is Tourism
  • The Tourism System
  • Resources
  • Attraction
  • Destination
  • Demand
  • Travel

Business of Tourism

  • Tourism Resources
  • Industries affected by Tourism
  • Marketing and Advertising
  • Transportation
  • Hotel / Accommodations
  • Restaurant
  • Retail
  • Real Estate
  • Medical & Emergency Services
  • Police Services and the Law
  • Waste Management
  • Transportation

Demand for Tourism

  • Demand for Tourism
  • Population Travel propensity
  • Determinants of Travel Propensity
  • Tourist Demand Classification
  • Financial Aspects of Tourism Demand
  • Tourist Motivation
  • Factors preventing persons from tourist activities
  • Ways of Measuring Tourism Demand

Types of Tourism

  • Types of Tourism
  • Theme Parks
  • Cultural and Entertainment
  • Historical
  • Mountain Regions
  • Islands
  • Hotels / Resorts
  • Eco-tourism
  • Events and Conferences

Tourism Management

  • Financial Management
  • Human Resource Management
  • Marketing Management
  • Operations Management
  • Risk Management

Hospitality and Tourism

  • Hospitality - the key sustaining ingredient
  • What Makes Good Hospitality
  • Benefits of Hospitality in Tourism
  • Ways of Expressing Hospitality
  • Where is Hospitality needed in our tourism industry?
  • Transportation Hospitality
  • Airline Hospitality
  • Cruise Ship Hospitality
  • Car Rental Hospitality
  • Accommodation Hospitality
  • Restaurant Hospitality

Customer Service in Tourism

  • What Is Customer Service?
  • Developing a Customer-Centric Mindset
  • Who Are Your Customers?
  • When & Where Does Customer Service Take Place?
  • The Need for Customer Service
  • What Does Customer Service Mean To You?
  • Developing a Customer Friendly Attitude
  • Excitement is Contagious

Communication Skills in Tourism

  • Developing Effective Communication Skills
  • Non-Verbal Communication Skills
  • Body Language
  • Key Body Language Aspects
  • Eye Contact
  • Facial Expressions
  • Body Posture
  • Verbal Communication Skills
  • The Choice of Words
  • Cross-Cultural Challenges
  • Responsibility of the Cross-Cultural Communicator
  • Presenting a Professional Image


Learning Materials:

What course next:

2 days

All included

Customer Service »
Leadership »
Business Etiquette »
Business Communication »

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Course Content

   • Introduction to Tourism
   • Business of Tourism
   • Demand for Tourism
   • Types of Tourism
   • Tourism Management
   • Hospitality and Tourism
   • Customer Service in Tourism
   • Communication Skills in Tourism


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